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Case study

Acesphils Hardware

A modern, product-first redesign for a Philippine hardware and construction supplier.

Acesphils hardware store website
ClientAcesphils / Aces Depot
IndustryRetail & Construction
RoleUI/UX Design

The challenge

The previous site was outdated, lacked hierarchy and didn't highlight the store's wide product range. Acesphils needed a professional look that builds trust, clearer navigation to products, and a structure that could grow into e-commerce.

What I designed

Modern, professional look

  • Strong visual hierarchy for easy browsing
  • Consistent brand colours and typography

Better navigation

  • Structured menus for categories and services
  • Clear inquiry CTAs across the site

Future-ready

  • Flexible product cards for easy updates
  • Structure prepared for e-commerce

Responsive

  • Layouts designed for desktop, tablet and mobile
  • Organised About, Products and Contact sections

Results

  • Modern web identity that reflects a reliable hardware brand.
  • Improved usability — customers find products faster.
  • Stronger trust through a clean, consistent design.
  • Scalable foundation for online catalogues and e-commerce.
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