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WL Construction — Brand Identity

A complete brand system for a Cebu construction firm, from the logo and guidelines to the company profile, social media and a marketing plan. Presented June 2026.

WL Construction logo in navy and gold
ClientWL Construction, Cebu
ScopeBrand identity & marketing
CreativesErika Niña Cotiangco
3Logo versions
4Brand colours
30+Social & print designs
117Pages in the brand proposal

From the brand book

Primary logo: the W and L initials built from columns and beams under a rising roofline
Colour palette: navy for engineering and trust, gold for premium highlights
Logo symbolism: structural columns and support beams for stability
Typography: Inter across every weight for a clean, modern voice
Custom icon set for services, safety and values
Brand patterns built from the logo mark
Imagery direction: navy, gold and white tones with clean lighting
Company profile: cover spread
Company profile: services offered
Social media: service spotlight post
Social media: project showcase template
Business card, front and back
Marketing strategy: clear, achievable objectives

The brief

WL Construction is a Cebu-based firm building residential, commercial and institutional projects across Cebu and the Visayas. Its work was solid, but its look was not consistent. The firm needed an identity that matched its engineering standards and a kit it could use everywhere: signage, uniforms, tarpaulins, proposals and social media.

The idea behind the mark

The logo is modern and minimalist, and every line has a job:

  • The W and L initials form the base of the mark.
  • Structural columns and support beams stand for stability and strength in execution.
  • A rising roofline signals progress and the firm's aim to lead in Philippine construction.
  • A small window at the centre is a reminder that every build is a space where people live, work and grow.

Colour & type

Navy#25264CMain logo colour: professionalism, engineering
Gold#F0B819Accent: premium feel, highlights
Off-white#F5F5F5Backgrounds, clean layouts
Charcoal#4B4B4BText, secondary elements

Inter is the single typeface across the whole system, from business cards to social posts.

What we delivered

Brand guidelines

  • Primary, secondary and icon logos
  • Logo variations on navy, gold and white
  • Usage rules, plus do's and don'ts

Visual system

  • Custom icon set
  • Logo-based patterns
  • Imagery direction and colour treatment

Company profile

  • About, mission, vision and core values
  • Services and completed projects
  • Professional team and consultants

Social media & print

  • Service spotlight and project showcase posts
  • Hiring, trivia and testimonial templates
  • Business cards

Marketing strategy

  • Campaign goals and objectives
  • Channels, schedule and target audience
  • KPIs and a rollout roadmap

Services used

Brand identityLogo designBrand guidelinesCompany profileSocial media designPrint collateralMarketing strategy

Images are pages from the brand proposal Project SNGDNN presented to WL Construction. The imagery-direction samples are generated mockups; project photos belong to WL Construction.

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